"Sustainability and strategy are two sides of the same coin."

Joop Joost Hietbrink – Senior Associate

JJ looks after our strategy proposition. With a thorough knowledge of sustainability issues in the pocket, he has been able to support various organisations in The Netherlands and abroad. From NGOs and Social Impact start-ups to government and large multinationals. His broad experience enables him to take a holistic approach to sustainability.

"Sustainability and strategy are two sides of the same coin."

Joop Joost Hietbrink – Senior Associate

Articles from Joop

Blogs

The potential of materiality: Part 4

How do you make materiality part of your strategy in a sustainable way? In this fourth and final blog of our tetralogy on materiality, we outlined this for you in three steps.

Joop Joost Hietbrink Senior Associate

Meet my colleagues

Quinten Geleijnse

Consultant

Samantha Gan Kristensen

Consultant

Anne Kippers

Consultant

Jude Bernard

Consultant

Jaimy Adriaanse

Consultant

Aidan Geel

Consultant

Johanna Haerens

Consultant

Johanna Schijvenaars

Consultant

Olivier Benz

Senior Consultant

Nick de Ruiter

Partner & EMEA Lead Corporate Sustainability & Climate Change

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

"Sustainability and strategy are two sides of the same coin."

"Sustainability and strategy are two sides of the same coin."

Joop Joost Hietbrink – Senior Associate

Articles from Joop

The potential of materiality: Part 4

Meet my colleagues

Our