In 2021, the Wageningen University & Research (WUR) has been elected as the most sustainable campus in the world for the fourth time in a row. And not without reason. Through knowledge, education, and research WUR tackles fundamental challenges such as climate change, resource scarcity, and malnutrition. Their goal? To shape and facilitate the required transition for a sustainable society.
Even though sustainability is intertwined within the identity of WUR, it wasn’t visible on campus. Therefore, the university asked Sustainalize to launch a campaign to strengthen the ‘CSR vibe’ for everybody on campus.
To develop the communication concept, Sustainalize involved relevant stakeholders at an early stage. Through interviews and brainstorm sessions, we invited them to think of ways to engage their audience with WUR’s sustainability activities. By doing this, we created a broad internal support base.
After the research phase, we organized a four-day design sprint together with our creative partner Vandejong Creative Agency to make the challenge more tangible, develop ideas, and test them simultaneously. This formed the basis for the next project phases.
Together with Vandejong we came up with WUR UP TO, a signing campaign with surprising and inspiring messaging at unexpected places on campus.
Sustainalize was responsible for writing copy aligned with WUR’s sustainability goals, ambitions and results. This has led to an authentic and creative campaign about sustainability within WUR.
In addition to the campaign on campus, a landing page was created with additional background information and justifications for the statements. The campaign was kicked-off at the start of the academic year in September 2021.
Are you looking for an inspiring way to communicate about your sustainability activities? Get in touch! We are here to help.
Senior Consultant, Sustainalize
Senior Consultant, Sustainalize
Former colleague, Sustainalize
Are you looking for an inspiring way to communicate about your sustainability activities? Get in touch! We are here to help.
Head Integrated Facility Management, Wageningen University & Research
info@sustainalize.com
+31 (0)30 737 00 39
KvK: 59429488
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Phasellus dignissim nulla tincidunt ultrices interdum. Nulla a enim ullamcorper, consectetur ligula sit amet, rutrum ante. Praesent cursus viverra urna ut sagittis. Sed nunc felis, hendrerit sit amet odio a, mattis laoreet mi. Quisque diam turpis, convallis at ultrices eu, vehicula a urna. Suspendisse potenti.
