Wageningen University & Research

A creative communication concept that makes the sustainable DNA of the campus visible and tangible.

In 2021, the Wageningen University & Research (WUR) has been elected as the most sustainable campus in the world for the fourth time in a row. And not without reason.  Through knowledge, education, and research WUR tackles fundamental challenges such as climate change, resource scarcity, and malnutrition. Their goal? To shape and facilitate the required transition for a sustainable society.

Even though sustainability is intertwined within the identity of WUR, it wasn’t visible on campus. Therefore, the university asked Sustainalize to launch a campaign to strengthen the ‘CSR vibe’ for everybody on campus.

Sustainable communication concept for Wageningen University & Research

To develop the communication concept, Sustainalize involved relevant stakeholders at an early stage. Through interviews and brainstorm sessions, we invited them to think of ways to engage their audience with WUR’s sustainability activities. By doing this, we created a broad internal support base.

After the research phase, we organized a four-day design sprint together with our creative partner Vandejong Creative Agency to make the challenge more tangible, develop ideas, and test them simultaneously. This formed the basis for the next project phases.

Signing campaign on campus

Together with Vandejong we came up with WUR UP TO, a signing campaign with surprising and inspiring messaging at unexpected places on campus.

Sustainalize was responsible for writing copy aligned with WUR’s sustainability goals, ambitions and results. This has led to an authentic and creative campaign about sustainability within WUR.

In addition to the campaign on campus, a landing page was created with additional background information and justifications for the statements. The campaign was kicked-off at the start of the academic year in September 2021.

Are you looking for an inspiring way to communicate about your sustainability activities? Get in touch! We are here to help.

Services provided
  • Strategic communication
  • Stakeholder engagement
Experts at work
Vivian ten Have

Vivian ten Have

Consultant, Sustainalize

Suzanne Bakker

Suzanne Bakker

Senior Consultant, Sustainalize

Marleen Blanson Henkemans

Marleen Blanson Henkemans

Consultant, Sustainalize

Are you looking for an inspiring way to communicate about your sustainability activities? Get in touch! We are here to help.

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"Together with Sustainalize, we have succeeded in bringing our sustainability ambitions and goals to the attention of Wageningen Campus in a creative and beautiful way. People are included in our sustainability actions, in a subtle and unexpected way. This way of communication suits us well. Thanks to the substantive, stimulating, and critical contribution of Sustainalize, we not only have a beautiful concept, but also one that is correct in terms of content."

Joris Fortuin

Joris Fortuin

Head Integrated Facility Management, Wageningen University & Research

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