Rijk Zwaan –
communicating the
contribution to the SDGs

The family business Rijk Zwaan is a global market player in the seed breeding industry, offering high yield non-GMO seeds, many of them defending themselves against pests in a natural way. As a long-standing and fast-growing company, playing a vital role at the start of the food supply chain, Rijk Zwaan is of great importance to society.

Rijk Zwaan has as a global player a vital role in the start of the food chain. The family business strives to actively participate in the world food supply and the increase of vegetable consumption by providing the basics in healthy and attractive vegetables.

Rijk Zwaan introduced its CSR strategy in 2018 in which it emphasizes on its values and beliefs regarding ‘Sharing a healthy future’. An approach that has followed in this natural manner is with the Sustainable Development Goals (SDGs) from the United Nations. Rijk Zwaan asked Sustainalize to advise and support with selecting the most relevant SDGs

SDG-impact analyse

Based on the desk research and diverse interviews with employees resulted in an ‘SDG-impact analyse’. This input was used for the purpose of conducting the SDG Impact Analysis, during which Sustainalize evaluated all 17 goals and 169 sub-goals and to what extend Rijk Zwaan has or can have a, positive or negative, impact. In an interactive session with the core project team of Rijk Zwaan a selection is made of the most impactful SDGs for the company. During In this session the participants also brainstormed about the key message and ambition per SDG and sub-goals. Based on the outcome of this session Sustainalize drafted 2-pager which outlined Rijk Zwaan´s SDG story and ambition in a clear and compact manner. This 2-pager is used by Rijk Zwaan as input for communication materials.

Services provided
  • Sustainable Development Goals
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"Thanks to their expertise and the pleasant cooperation with Sustainalize, we have quickly gained insight into the contribution of Rijk Zwaan to the SDGs."

Anneke van de Kamp

Anneke van de Kamp

Group Manager Communication & Public Affairs, Rijk Zwaan

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