Marie-Stella-Maris
Reduce, Refill, Reuse

Marie-Stella-Maris is a Dutch company with a big ambition. For ten years, it has been selling premium essentials like natural body care, luxurious home fragrances and natural mineral water with a social mission: to make clean water accessible to everyone. Every year Marie-Stella-Maris donates a share of the revenue to sustainable water projects in rural communities, mainly in South-East Africa.

In line with their vision and ambition, Marie-Stella-Maris wants to make their business operations and products more sustainable. Right now, their primary focus is on ‘refill’ as a strategy to reduce waste in the hotel market and at home. Using refills, Marie-Stella-Maris can reduce waste and CO2 emissions and save resources. To gain more insight into the impact of their packaging choices, Sustainalize calculated the greenhouse gasses (GHG) footprint of several Marie-Stella-Maris products.

Method

We included eight different packaging types in calculating the greenhouse gases (GHG) footprint. The calculation was made by multiplying the weight of each material with a carbon factor of each material type. The carbon factor includes the production of raw material and forming. Next, the GHG emissions related to the transport of direct suppliers to the Marie-Stella-Maris warehouse are calculated. To do this, we multiplied the km distance with a carbon factor for a truck and/or container ship. The carbon footprint, therefore, solely represents packaging without the content.

Results

By quantifying this initiative, the environmental benefit of the refill solution becomes more tangible. For example, in the visualization of the GHG emissions, you can see that the relative GHG emissions of the larger refill packaging are significantly lower than, the smaller packaging.

The GHG emissions (CO2-eq) per type of packaging per 100ml
Services provided
  • Impact measurement
Expert at work
Misha Elkerbout

Misha Elkerbout

Senior Consultant & Team Lead Corporate Sustainability & Climate Change, Sustainalize

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According to the results, individual consumers can reduce their waste and CO2 emissions by more than 72%* when switching from buying a completely new bottle to reusing their empty bottle. Which makes ‘refill’ as a strategy a great step towards reducing waste in the consumer market.

*Calculated with an average use of one bottle (470ml) per three months

"It is very pleasant to work with Sustainalize. With the right knowledge and experience in the market, they helped us to get a better understanding of the impact we make as a company with our packaging. By quantifying our impact, we know which choices are best and we can (continue to) improve ourselves."

Josha Jansen

Josha Jansen

Impact & Marketing Director, Marie-Stella-Maris

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