Bouwinvest -
Activation of a
new strategic direction

The rapidly changing society with urbanization, social demographic developments, climate change, and smart technology has a major impact on the use of real estate. This requires a different role for real estate investors and users in which social aspects such as affordability, viability, health of cities as well as making real estate CO2 neutral and circular, are becoming increasingly important.

Bouwinvest Real Estate Investors wants to respond to these developments. At the beginning of 2018, the company, therefore, formulated a new strategy in which they defined their ambitions for the coming years. Customer orientation, social responsibility, sustainability, international growth, and further professionalization of the organization are the key points of this strategy. To realize this, further changes were needed, as to the outside world as towards the internal processes. After all, as a fast-growing organization, how do you deal with maintaining its culture, cooperation, and communication?

To communicate the new strategy to the management team, Bouwinvest organized a two-day event with the help of Sustainalize. In co-creation with the organization, we came up with a varied program, including speaker Paul Iske about agile organizations, a gamified ‘property tour’, and a designer who captured the two days in a visual manifesto. Afterward, we summarized the key insights and linked them back to the organization. Two full days in which activation and team building reinforced one another.